Aurora BayCare Breast Services is proud to announce the launch of Pink Your Purse, a heartfelt campaign in partnership with WIXX-FM that brings a powerful twist to a beloved local tradition.
Running from September 29 to October 29, Pink Your Purse invites the community to support breast cancer awareness in a tangible and uplifting way. With 25,000 Pink Paper Purses distributed at PDQ Car Washes and Aurora BayCare Medical Center Suite 230, participants can donate $1, sign their name, and tape their purse to a designated wall—each donation enters them to win one of five designer handbags.
But this campaign is about more than prizes. It’s about hope, visibility, and action. All proceeds benefit Ribbon of Hope and the American Cancer Society Northeast WI, helping fund critical services, support programs, and advocacy efforts. It also amplifies BayCare Clinic's own initiatives, including BRAs of the Bay and Faces of Breast Cancer, which celebrate survivors and promote early detection.
Together, we’re turning awareness into action—one pink purse at a time.
👉 Learn more and find a participating location at https://wixx.com/pink-your-purse/